#nomakeupselfie donations total to £1 million in 24 hours
A trend simply started by author Laura Lippman, has turned into a cancer campaign which has seen £1 million raised through text donations alone in 24 hours. After seeing the viral whirlwind, the charity tweeted there support: “We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.” The selfie campaign has now also been issued a Facebook page…
Commuters shocked by alien abductions and more in Pepsi MAX bus shelter stunt
As part of its ‘Unbelievable’ campaign (which recently saw free runner Damien Walters become the first person to run a vertical 360 loop, here on PRexamples), Pepsi MAX fitted alternate reality technology to bus stop billboards in London, giving the illusion of a see through display, The public were then treated to unexpected scenes, including a Bengal tiger running through the street, an alien…
Tory PR fail with patronising bingo and beer tweet
A PR fail from the Tories who attempted to capitalise on certain cuts with an ill-advised tweet that met with derision and sent Twitter into meltdown yesterday. The Budget has been based around ‘makers, doers and savers‘ and in what many perceived to be a crass attempt to get on side with the ‘hardworking people’, Conservative Party chairman Grant Shapps posted an advert with the…
26 nations now involved in search for Grant Shapps intelligence / Denis Skinner