Marks & Spencer will this week make a high-profile push for its relaunched website and delivery service to capitalise on a £150million revamp.
The company hopes the drive will help lift muted clothing sales and capitalise on the growing trend for shopping online with tablets and smartphones. More retail articles, news items, case studies from theMarketingblog
Battered M&S in online blitz after £150m revamp http://t.co/LFzkZbnnAq via @ThisIsMoney
— Will Corry (@slievemore) April 27, 2014
Multi-channel director Laura Wade-Gery is expected to launch the plan on Thursday as part of a media blitz to inform shoppers of the changes and it is expected to see a significant increase in traffic.
Read more: http://www.dailymail.co.uk/money/markets/article-2613966/Battered-M-S-online-blitz-150m-revamp.html#ixzz303NBKfPT
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