Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers including Bill Gates and Lord Puttnam.

It garnered nationwide coverage as Gates pronounced that ‘the future of advertising is the internet’. Last year’s event attracted more than 800 advertisers, agencies, media owners and tech companies.

Engage 2014 is being held at the Barbican Theatre, London on the 15th October.

Philip Buxton, Exponential’s chief marketing officer, said: “I remember the first Engage as a defining moment for the digital industry. It was a wonder then to see how far online had come and its continued evolution and growth has been no less of an honour to witness. Ten years later, it is a privilege to be a part of the anniversary event, for which we know the IAB has some very big plans.”

Guy Phillipson, IAB Chief Executive says: “It’s vital that the event’s tenth anniversary has a truly premier partner. Exponential represents a great fit for the IAB @IABUK as they cover some of the biggest elements of the online advertising ecosystem: data, audience targeting and creative across display, video and mobile.”

In tandem, Exponential is also today announced as an associate partner of IAB Europe’s flagship annual event – IAB Interact – alongside Microsoft, AOL, Nielsen and comScore.

Interact 2014 is being held in Paris on the 20-21st May.