Nominet, the not-for-profit organisation responsible for the smooth and secure running of the .uk infrastructure, today announces the launch of a brand campaign to support its business delivering internet domain names ending in .uk.
The campaign, called ‘A great place to be’ emphasizes the benefits of having a .co.uk, .org.uk or .me.uk domain name for businesses, organisations or individuals in establishing a UK-centric, trusted internet presence.
Highlighting the trust and status associated with .uk domain names, a campaign website at www.agreatplacetobe.co.uk will be the hub of the campaign, featuring customer testimonials as part of its creative execution, supported by online and off-line awareness campaigns targeting potential registrants. Promotions and supporting materials for the .uk sales channel – Nominet’s registrars – will follow.
This news follows Nominet passing the milestone of the registration of the 10 millionth .uk domain in March 2012.
The campaign is focused on delivering and building a compelling
