MediaCom’s Olympic tracker has been designed to illustrate how powerful (or not) brand partnerships with the Olympic sponsors are in terms of connecting sponsor brands to consumers. http://mediacomuk.com/
By tracking buzz on Twitter, the MediaCom tracker will provide real-time tracking of consumer sentiment towards the top tier IOC and LOCOG sponsors.
The data can be supplied as a ranking table on a weekly basis in the build up to the games and then on a daily basis during the Olympics and Paralympics. In addition, Marcus John, head of MediaCom Sport can provide weekly analysis of the top movers and shakers and suggestions about steps brands should be taking.
