At Screenmedia expo Ayuda Media Systems is demonstrating a groundbreaking new addition to its already extensive portfolio of workflow management applications. Juice™, comprising a full suite of sales oriented tools for D/OOH advertising networks.
This allows the media vendor’s sales organization to manage all aspects of the sales pipeline, from pre‐sales, checking avails,
creating proposals, to reporting, on the same platform from which avails are tracked and content is scheduled.
This represents the first time that any “off the shelf” product with such a wide array of media
sales, operations, and execution capabilities becomes available to media networks without the need for
costly custom integration, where the entire business can efficiently be run from a single platform. With
Ayuda Juice™ for sales, Splash™ for scheduling, Finance for invoicing and lease payouts, and the
Business Intelligence suite, the entire media business can be run from a single, unified platform and user
experience.
Juice™is a suite of seamlessly integrated browser‐based software applications that provide all the
business functions for a media vendor’s sales team that would normally require several disparate
programs to address. Juice™ includes a CRM (Customer Relationship Management) application that is
the only one of its kind, completely customized for the needs of a D/OOH salesperson.
In addition to providing management of leads, contacts, pipeline, reports and other standard CRM features,
Juice™allows the sales forceto view sales inventory (avails) in real‐time, empowering them with the
ability to generate proposals that are timely and relevant. The Juice™digital sales proposal engine takes
those real‐time avails and turns them into beautiful, complete, and accurate proposal documents that
can be instantly sent to the customer or viewed live from the application on a mobile device or tablet.
Juice™ also offers a full complement of reporting features for sales management, which can be
incorporated into Ayuda’s holistic BI (Business Intelligence) platform to track KPIs by the media
company’s executive leadership.
Ayuda has an 8 year track record of providing media workflow management tools for some of the
world’s most prominent OOH networks. This has always included the ability to manage an ad campaign
from its inception – the sales proposal – through booking, mapping, scheduling, invoicing, ad revenue
sharing payout, and live interactive Proof of Performance for digital and traditional networks. Now, in
addition to the new sales pipelining, reporting, and management capabilities introduced by Juice™, a
milestone for the industry is established:from a single platform and user experience, digital avails are
retrieved in a meaningful way and seamlessly translated into proposals, forming the workflow
foundation that is preserved through to the lease payouts owed on a contract that began simply as a
contact lead in the CRM.