Fashion eCommerce, Bandai, Personalisation, Gimcrack, The World Cup, SunLife, The Travel Network Group, Trends UK

Lindsay Hardy takes on marketing director role at Trends UK

Toy News

Her new role at Trends will include overall responsibility for all aspects of the marketing strategy and range planning, including above and below the …

How fashion ecommerce brands use email marketing

Econsultancy (blog) Continuing my quest to investigate how various industries use email marketing, here’s a look at how some of our favourite fashion retailers use this …

The Travel Network Group unveils new marketing push

TTG Digital Si Prentice, group marketing director, The Travel Network Group, said: “For this campaign we wanted to capture the feeling of excitement around …

SunLife unveils brand overhaul in £50m marketing campaign

The Drum

David Brooks, SunLife marketing director, said: “We want to shake things up. The financial services industry puts a great deal of effort into serving and …

Personalisation – The New Solution for Modern Marketers

Fourth Source

Marketers have never had access to as many data points to help inform them of the interests and preferences of individual customers as they do today.

The World Cup: A huge global spectacle with an intriguingly local marketing flavour

The Drum

By now, our man in Brazil Dominic Gramatte has travelled to see Germany vs Ghana and is now realising not all of South America is warm and sunny …

Royal Ascot winners in Gimcrack mix

SkySports

Star juveniles The Wow Signal, Baitha Alga and Hootenanny feature in an 88-strong entry for the £200,000 Irish Thoroughbred Marketing Gimcrack …

Tess Parsons joins Bandai’s marketing team

Toy News Parsons joins from Mattel where she worked within the Boys brand management team on brands including Hot Wheels, Disney Cars, Disney Planes …