Affectv, the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, has launched a new technology platform that will enable them to deliver unique, personalised adverts that enable brands to engage better with consumers.
Tested in beta by brands including Virgin Records, Enterprise Rent-A-Car and Western Union money transfer, @Affectv ‘s new Persona Discovery Platform demonstrated up to 97% increases in conversion rates on online banner advertising in test campaigns.
The technology platform extracts actionable data signals from billions of digital interactions. These signals are used to deliver the most advanced form of advertising: SignalAds.
SignalAds are ads that include a personal message and get delivered to a relevant person, on a relevant device, at a relevant point in time.
Affectv has announced a trio of new appointments to its executive team in preparation for continued international growth and sees the strengthening of both its Advisory Board and Sales team in response to growing demand from Europe and Asia, providing guidance as the company plans to expand its headcount to over +100 people globally.
Glen Calvert, CEO at Affectv said: “The beta campaigns have proven what we believed about the Persona Discovery Platform and SignalAds. They have showcased their power as stand alone solutions for building better brand awareness and delivering digital advertising that is relevant for people, based on what is known to be of interest to them right now. “
“It’s an important step forward for the industry, as it strives to make advertising more engaging for audiences. The Personal Discovery Platform and SignalAds take this a step further, targeting not just audiences but individuals” said Glen Calvert, CEO at Affectv.
