Shakira’s Activia-sponsored music video vanquishes ‘The Force’ as most-shared ad
From adage.com Music video for Shakira sponsored by Activia tops Volkswagens “The Force” as most shared of all time.
According to data released today by marketing tech firm Unruly, a music video that is also a commercial for yogurt brand Activia starring Colombian pop singer Shakira has generated 5,375,756 shares across Facebook, Twitter and the blogosphere.
That trumps Volkswagen’s 2011 Super Bowl spot “The Force” which clocked in with total shares of 5,372,945, according to Unruly.
The Shakira ad was released on May 22, which indicates that it took just over two months for it to surpass Volkswagen’s highly publicized ad. Unruly said that until Shakira’s ad came along, the charming spot featuring a child in Darth Vader costume held the title of most-shared for over three years by a margin of nearly 3,000 shares.