Sophie Whitton and James Coulson join the company as Business Director and Account Director
Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.
Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide.
“Advertisers tell us our approach of offering Programmatic Strategy sets us apart from businesses focused solely on the technical aspects of programmatic delivery,” says Attila Jakab, Client Services Director at Infectious Media. “Therefore we look for experience and a strategic mind when hiring. Both Sophie and James have proven track records in advising major brands on how to make the most of digital advertising along with a real enthusiasm for all things programmatic.”
Sophie leads an international team located in London, Paris and Hamburg tasked with delivery of brand and direct response campaigns for clients within the telecoms, media and technology sector. James works across the travel and retail sectors for UK brands and international brands marketing within the domestic market. Both work out of the company’s London office, which provides best in class technology and execution services.