Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now!

On The Edge Digital Conference, Reading

ENTERPRISING ONE-DAY CONFERENCE FOR DYNAMIC MARKETERS WHO WANT TO SUPERCHARGE THEIR EDUCATION IN THE COMPANY OF THEIR PEERS.

Our engaging speaker sessions are complemented by more intimate round-table discussions, allowing you to fully engage with fellow delegates, where you will work alongside our specially selected experts, uncovering best practice strategies.

Why Attend

These are tough times for marketers. We face longer hours and larger workloads in an ever-changing industry with new technology and tactics. Now, more than ever, it is important to take time out and make sure that your knowledge is innovative, up-to-date and remarkable. Re-charge your mind away from the daily demands of work at a conference designed to challenge convention. Join our experienced speakers to find out how you can avoid your marketing ditch and find out the latest developments in marketing, that will propel you ahead of the competition in 2015. You will leave the conference refreshed, energized, and educated with new tools to implement immediately.

Learn secrets and actionable strategies from some of the marketing industry’s leading figures
Network with leading marketing professionals, build relationships and make new business contacts

If you want to have a competitive edge, this conference is for you.

Headline Speaker

Joe McEwan

HEAD OF DIGITAL AND COMMUNITIES AT INNOCENT DRINKS

Having developed world-class community engagement since 2007, Joe’s leadership has helped cement innocent’s reputation as one of the few brands that truly understands how to connect with consumers. As Head of Digital & Communities Joe oversees the creation of all of innocent’s digital and social content and directs outstanding consumer contact, ensuring the company maintains an open, honest and interesting line of communication with the people who buy its products.

Topic: How to inspire a meaningful connection with your community – an innocent drinks story

Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers.

The secrets behind innocent’s success at engaging consumers
How to implement and sustain an outstanding customer-engagement strategy
How to combine the online vs offline interaction for optimal results
Top 5 community development lessons that can be transferred across any industry

Also hear from…

JAMES MURRAY

SEARCH ADVERTISING LEAD, MICROSOFT UK

Topic: Unlocking the Potential of Search

How is your future being inhibited by a lack of imagination? How can you overcome this?
Understand why your expectations of Search are not advancing in step with the pace of technology
Discover the future: A world of Search with searching
How Search stitches together the fabric of your digital life and how to re-imagine this intelligent thread

HANNAH BODLEY, MARKETING DIRECTOR, SILVERSTONE CIRCUITS

SIBBS SINGH, DIGITAL STRATEGIST AT PANCENTRIC DIGITAL

Topic: How Silverstone’s New Digital Approach Gained Them Pole Position

Unlocking the data to understand customer behaviour patterns
How to recognise, and better serve, your customer
Why a “mobile first” strategy was crucial for Silverstone
Their focus on integration, responsivity and commitment to a data driven approach
What’s next for Silverstone’s customer-centric approach

JAMIE BRIGHTON

HEAD OF STRATEGIC MARKETING EMEA, ADOBE

Topic: The reinvention of marketing

To succeed in the digital era and meet expectations, companies must reinvent themselves and transform into a real-time customer enterprise.

What it means to reinvent marketing and why reinvention is necessary
How marketers view their profession and their organisations’ ability to adapt to the demands of digital marketing today
How successful organisations are adapting to these changes and pulling away from the competition to be the “best of the best” in their respective industries
Results from recent Adobe marketer surveys “Digital Distress” and “Digital Roadblock”
Findings from the Adobe Digital Index group on marketing performance by industry and with specific focus on adoption of mobile technology

JOSEPH LIU

CAREER & BRAND CONSULTANT, ILUMITY COACHING

(FORMER GLOBAL SENIOR BRAND MANAGER, HÄAGEN-DAZS)

Topic: How you can get the most from your agencies

The most damaging client behaviours – and how to avoid them
Achieve superior work through a true agency partnership
Improve your partnerships with key guiding principles
Simple steps to effectively run a Briefing & Pitch process

PIPPA CHICK

HEAD OF CONSUMER MARKETING FOR NORTHERN EUROPE, INTEL CORPORATION

Topic: Story-telling and how to create emotional connections to a logical brand like Intel

SIMON LEWIS

CO-FOUNDER, EDGE GLOBAL MEDIA GROUP

Conference Chair

This event is designed for experienced, client-side marketers who are interested in furthering their knowledge and understanding of digital marketing. Attendees include Marketing Managers, Heads of Marketing, and Marketing Directors.

Agenda

08:30 – 09:00 Arrival & Registration with pastries & coffee

09:00 – 09:10 Welcome & Introduction

09:10 – 10.10	The Reinvention of Marketing with Jamie Brighton Head of Strategic Marketing EMEA, Adobe
10:10 – 11:10	Unlocking the Potential of Search with James Murray, Search Advertising Lead, Microsoft UK

11:10 – 11:30 Morning Tea & Coffee Break

11:30 – 12:30	How Silverstone’s New Digital Approach Gained them Pole Position with Sibbs Singh & Hannah Bodley

12:30 – 13:30 Lunch

13:30 – 14:30	How to be a great client to get the most from your agencieswith Joseph Liu, Ex-Senior Brand Manager, Global Strategy & Communications, Häagen-Dazs
14:30 – 15:30	Storytelling with Pippa Chick, Head of Consumer Marketing for Nortern Europe, Intel Corporation

15:30 – 15:50 Afternoon Tea & Coffee

15:50 – 16:50	How to inspire a meaningful connection with your community – an innocent drinks story with Joe McEwan, Head of Digital & Communities at innocent

*Please note that attendance is strictly reserved for experienced, client-side marketers only.

JAMES MURRAY