Lidl has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.
Recently marking 15 years in business, Lidl continues to strengthen its presence in Northern Ireland with plans to expand further and has joined forces with Smarts Communicate to deliver an extensive communications programme that comprises PR, marketing and events.
Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.
Since introducing the brand to the marketplace, Lidl has invested time into establishing relationships with Northern Ireland suppliers in order to provide consumers with value produce that in turn contributes to the local economy.
Through integrated communications campaigns, Smarts Communicate will deliver on Lidl’s local message while highlighting the supermarket’s evolving food lines and non-food product offerings, reaffirming its position as a leading and trusted Northern Ireland brand.
Deliver standout communications
Paul Gibson, Sales Operations Executive, Lidl Northern Ireland said: “We are delighted to announce the appointment of Smarts Communicate as our communications agency in Northern Ireland. We began our relationship with Smarts some eight years ago when Lidl was relatively new to the marketplace. Since that time just like Smarts, Lidl too has undergone a considerable transformation in Northern Ireland and we really believe that Smarts’ creative, strategic thinking and deep understanding of the direction our brand is taking will deliver standout communications.”
Leontia Fetherston, joint managing director of Smarts Communicate, said: “Lidl is fast becoming one of Northern Ireland’s most trusted brands. The supermarket chain has embarked on such an exciting journey since its arrival 15 years ago and we’re delighted to be on board once again, bringing to life innovative PR strategies that will ensure Lidl remains and continues to grow as the leading supermarket of choice for Northern Ireland consumers.”