VisualDNA, have announced the appointment of Maureen Stapleton as Commercial Director for WHY, the company’s predictive analytics platform.
Maureen will be responsible for developing WHY’s go-to-market strategy, working in collaboration with brands and building WHY’s sales and customer development teams.
As an entrepreneurial and dynamic company with a revolutionary proposition that enables brands to harness their customers’ psychographic data to build greater digital engagement and loyalty, @VisualDNA recognised the need for a senior, commercially focussed individual who could unify sales and on-going customer relationship management to deliver outstanding levels of service and return on investment to WHY’s customers in a highly agile manner.
VisualDNA appointed Maureen due to her knowledge of both digital marketing and data-led optimisation, combined with her experience in running and growing sales and client services teams.