TheMarketingblog

SABMiller shares rise as markets await brewing mega-deal – Telegraph

Speculation that Anheuser-Busch InBev may swoop for SABMiller fizzed up yet again, after it emerged over the weekend that the latter had approached Heineken, only to be rebuffed

Shares in SABMiller, the beer giant behind Peroni and Grolsch, soared to a record high on Monday, as shareholders worked up a thirst at the prospect of a long-awaited takeover battle between the world’s biggest brewers.

Investors piled into SABMiller as analysts said the group, which has been transformed from a South African conglomerate into the world’s second largest beer-maker, is now effectively “in play” and vulnerable to being swallowed up by its larger rival, Anheuser-Busch InBev.