Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.
Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.
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Company marketing, sustainability, IT and consumer research experts will be on-hand during the conference to provide one-on-one mentorship and advice for startups during the event.on world, how can we bring the idea of Sustainable Living to life in a way that’s interesting and relevant to everyday living? What is the role of data to enable this and how can we influence daily habits through data so that people want to live more sustainably?
Winners may be invited to participate in a paid pilot with Unilever, with US$50,000 made available to help develop and test their idea.
One winner will also walk away from the event with £5,000 ($8,000) in prize money.
Unilever ambitions range from reducing the environmental footprint of our daily shower, through to tackling the waste from sachets sold in developing & emerging countries such as India.
Unilever offers £30,000 to winner of sustainability hackathon http://t.co/Kjk5aj7n2I
— ad:tech London (@adtech_london) September 16, 2014