AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets .

A graduate in Cultural Communication and Journalism, Irene has a great deal of experience in marketing and PR, with previous roles in the audio-visual sector as well as international promotion for the Ministry of Foreign Affairs in Spain.

Irene’s appointment comes at a significant time for AffiliRed. The company has continued to expand across Europe, largely driven by increasing demand for its affiliate marketing services.

Diego Gomila, CEO and founder of AffiliRed, said:

“Irene’s experience and journalistic skills will be a valuable asset to our communications department as she develops our messaging and strategic content for key European territories. ”

Irene Otero said:

“More travel businesses are realising the importance of performance marketing and the crucial role it plays in their overall digital marketing strategy. AffiliRed leads the way in this expanding market with leading networks. I am delighted to be joining the team during this very exciting and challenging period.”