TheMarketingblog

Check the latest tweets for the Internet Retailing Conference – Tuesday 14 October London

Refoundationing is the theme of IRC 2014.

It’s used to describe the process by which leading UK retailers, from M&S and Mothercare to B&Q and Argos, are transforming their businesses, putting digital first for a future in which customers will expect to shop in new, different and constantly-evolving ways.

http://internetretailingconference.com/

In the words of Austrian philosopher Otto Neurath, “We are like sailors who on the open seas must reconstruct their ship but are never able to start afresh from the bottom.

Check the latest tweets to get the full event story