Tribal Worldwide, London, has appointed award-winning Creative Director, James Hogwood into a new role at the agency.
Picture – from left to right is: James Hogwood, Simon Poett and Victoria Buchanan
Hogwood brings over eight years’ creative experience, having worked most recently as Associate Creative Director at AKQA across the Nike Women and Nike+ FuelBand global accounts. He was one of the lead creatives on Nike’s 2012 Olympics campaign, which won a Titanium Lion and Integrated Silver Lion at Cannes last year.
Having created and launched the Nike+ Training club, as well as leading the development of its new social editorial strategy his experience will be pertinent to a number of Tribal Worldwide, London clients, among them Fitness First. In addition to the global fitness account, Hogwood will be working on Morrisons and Volkswagen, alongside Creative Director, Victoria Buchanan; both report to Executive Creative Director, Simon Poett.
James Hogwood said of his new role: “I’m really excited to be joining Tribal Worldwide, London. It has such a rich creative and digital heritage and continues to push the frontiers in creativity, technology and strategy. I’m hoping to hold my own amongst this fearsomely talented team.”
Simon Poett, Executive Creative Director at Tribal Worldwide, London added: “James is a modern creative with great pedigree and impressive experience. He has the right combination of skills to meet the challenge of an ever evolving media landscape and alongside Victoria Buchanan, James will play a major role in enhancing Tribal Worldwide, London’s creative capability.”
The role starts immediately.