Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.
iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.
The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.
iZettle launches The 12 Hour Store which sees six small businesses trading next to global brands in Central London
- • Competition launched to find final company to trade out of the store on 1st November 2014
- • Competition to be judged by expert panel including Charles Dunstone, investor in iZettle and founder of Carphone Warehouse, Eric Van Der Kleij, former CEO of Tech City and Jacob de Geer, co-founder and CEO at iZettle
- • 12 Hour Store campaign part of wider marketing push from iZettle which includes digital, TV, radio and print activities
iZettle, Europe’s number one provider of mobile payment services and apps, today announces the launch of The 12 Hour Store which sees iZettle empower six small businesses to trade from one of the busiest shopping districts in the world, central London in the UK.
Based on a mindset that ‘Big things start small’, The 12 Hour Store will be open for six days featuring businesses that have aspirations to become as successful as their neighbouring global retailers. Businesses must simply sign up for an iZettle account, then visit www.12hourstore.com, and tell iZettle why they deserve to win a spot in the 12 Hour Store.
The competition closes at midnight on 23rd October 2014 with the expert panel that includes Charles Dunstone, investor in iZettle and founder of Carphone Warehouse, Eric Van Der Kleij, former CEO of Tech City, and Jacob de Geer, co-founder and CEO at iZettle choosing the winner on the 24th October 2014.
The winner will be informed on the 24th October 2014 and everything will be taken care of by iZettle so the small business can successfully trade on Saturday 1st November 2014.
Johan Bendz, Chief Marketing Officer at iZettle, comments: “Our vision is to empower small businesses to grow and prosper.
“We live and breathe our vision and make sure it permeates everything we do from product development right through to our marketing efforts.
F&B’s previous work includes Jean Claude van Damme’s ‘epic splits’ for Volvo Trucks and earlier this year the agency won Independent agency of the year at the Cannes Lions International Festival of Creativity 2014.