Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.
The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better’, aired on national TV during 2011-13 and featured the fictional village of Morning.
Meat processor Tulip appoints London advertising agency as it prepares for 2015 relaunch of Danepak bacon brand http://t.co/92gT7uuybi
— Johann Tasker (@johanntasker) October 22, 2014
Tulip’s Commercial & Marketing Director, Rob Hoare, explains “This is very exciting news for the UK’s biggest and best-known bacon brand. We are very much looking forward to working with our new agency partners in developing a successful campaign which will include above-the-line advertising and social media.”
Simon Harrington, Tulip’s Senior Brand & Licensing Manager, added: “As part of our strategic drive to grow our categories through heightened consumer insight, we are working with some true experts to help us build a strong portfolio of category-growing brands.
“The relaunch of the iconic Danepak brand is just one of several projects we have underway which we believe will offer consumers something new and exciting for example the recent launch of our new range of 100% British cooked meats under the Cherry Tree Farm brand in Co-op stores.”
A new biz win. Hooray. We love bacon. #danepak http://t.co/as2vScKLBL
— Isobel Advertising (@isobelcreative) October 20, 2014