The Creative Designer behind Lightbox, acquired this week by Facebook, has announced plans to launch a new global design consultancy and build a portfolio of brands “as cherished as Coca-Cola, Apple and Nike”.
As the seven-strong Lightbox engineering team prepares for its relocation to the States, Creative Director and Product Designer Giles Peyton-Nicoll is staying in London and is set to launch a new agency.
The 41-year-old is a world-leading branding strategist with a wealth of experience in designing and developing global brands. He founded boutique design agency Aspect, which sold to GYRO in 2000. He then took on a Creative Director role at GYRO, helping them achieve global recognition.
After leaving GYRO in 2002 he became a Digital Strategy and Design Consultant working on global brand, advertising and marketing campaigns for some of the best London digital agencies.
With extensive experience in brand guardianship for many of the world’s favourite brands, his true talent lies in creating successful brands from conception – his last two brand identities – Nakama and Lightbox – have become global success stories.
Mr Peyton-Nicoll said: “I wish my Lightbox colleagues all the best. We had a great time developing the product and I am very proud to have played a major part in the development of what is now a globally-recognised digital brand.
“I’m now looking to the future and the exciting prospect of creating similar powerful brands, as cherished as Coca-Cola, Apple and Nike, for my new clients.”
