Graham Howarth of Protravel comments … At last we are seeing some creative thinking from non-sponsors of London 2012 such as Subway and FedEx looking to capitalise on the event and the feel-good factor it is expected to bring without paying for official endorsements and without breaking the rules. But we have yet to see many creative promotional ideas from such brands linked to their advertising campaigns.
What about running a promotion to win holidays to former Olympic destinations such as Los Angeles, Sydney, Barcelona, Greece & Beijing plus, whilst there, having the chance to meet a former Olympic Gold medallist?
In the run up to 2012 the competition to stand out from the crowd will be fierce and the brands that will be successful are those running with well thought-out, imaginative and inspired strategies in order to make the most of what the event has to offer.
Graham Howarth. Director
