TheMarketingblog

LeasePlan have appointed adconnection to help drive their B2C offering LeasePlan Go forward

LeasePlan are leaders in the large B2B car leasing market globally operating a fleet of more than 1.3 million vehicles providing innovative leasing and fleet management solutions across five continents.

Despite this the penetration of leasing into the B2C market in the UK is comparatively low as the target audience aspire to drive a great car, but aren’t aware of the most convenient & attainable route.  adconnection have been brought in to help educate the nation & establish LPGO as the primary personal leasing  brand.

A LeasePlan Go campaign is being launched in October with a combination of TV & digital activity, where possible following aspirational motors advertising and content within highly targeted environments to  increase relevance, consideration & likelihood of a sale

Simon Carr, Brand Director at LeasePlan said: “We have the heritage, infrastructure and pricing to make a success of the B2C market.  adconnection’s strong background with launching brands on TV, creativity, standout and proven track record at achieving robust ROI’s made them the obvious choice”

Tom Bailey, Group Account Director at @adconnectionUK adconnection added: “The B2C car leasing market has the potential to be huge so we are very excited to be working with LeasePlan on this launch campaign and future campaigns.

We believe our innovative “symbiotic” strategy will allow us to ride off the positive emotions generated by quality car advertising by hitting the consumer with a more rational follow up message showcasing the attainability of car leasing.”

For more information please contact adconnection Group Account Director, Tom Bailey.

Email: tom@adconnection.co.uk

Phone: +44 207 401 4830