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Design Blunders : Tesco’s ‘penis’-themed buttermilk and other design fails

FMCG Blunders : Tesco's 'penis'-themed buttermilk and other design fails | Enjoy these 'Best Business Blunders' and 'Great Laughter Spots' from theMarketingblog | Scoop.it

Spotted in Tesco: a carton of buttermilk with what looks a lot like a giant, orange penis on it. Have you spotted any design fails lately? Whoever designed this package of buttermilk may well have had something else on their mind at the time.

Conclusion – Someone in the marketing department has some serious issues they need to work through

There’s no escaping it: the design on this carton looks a lot like a penis. And it’s a carton of buttermilk. We don’t need to say much more.

The unfortunate design hasn’t gone unnoticed and attracted puns galore when it was posted on Reddit over the weekend. “They really made a cock and balls of this branding,” quipped redditor andyburdens, who said he found the cartons on the shelves of an Irish Tesco branch.

And in case you were wondering: it’s not photoshopped, though the item is only available on Tesco’s Irish website.

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