Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”- According to this analysis from Ars Technica, Facebook made this decision after surveying users and learning that “hard sell” ads really aggravate them.
Facebook write .. Examples of these types of Page posts:
Fewer Promotional Page Posts
Beginning in January 2015, people will see less of this type of content in their News Feeds.As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.
This change will not increase the number of ads people see in their News Feeds. The idea is to increase the relevance and quality of the overall stories – including Page posts – people see in their News Feeds. This change is about giving people the best Facebook experience possible and being responsive to what they have told us.
While Pages that post a lot of the content we mention above will see a significant decrease in distribution, the majority of Pages will not be impacted by this change. For further guidance, we recommend that Pages refer to our Facebook for Business posthere.