Integrated email marketing provider, ExactTarget, spent last week tracking Champions League final Twitter activity.
Here are the key findings and a net-busting infographic:
Trending Champion: Over 1.1m tweets during the final.
- Twitter Man of the Match: Chelsea hero Didier Drogba was mentioned in 25% of tweets. John Terry was fractionally behind him, having not kicked a ball (or an opponent’s back) in anger.
- Di Matteo vote of confidence: Chelsea interim coach was the toast of 69% of tweets.
- Social score: Chelsea beat Bayern 3:1 in the social stakes.
- Piers the Pundit? Arsenal fan Piers Morgan received 4,500 re-tweets, the most of any non-affiliated individual.
Information was collated by the ExactTarget Social Media Lab, using ExactTarget’s Social Media Suite.
