The online ad, Memorable Guest, for Unilever’s Maille mustard @MailleUK appears to be an ordinary, if upmarket, dinner party scene. Ho hum. We get that Maille is a classy mustard. This is going to be a bore – one woman talking about her holiday to the man beside her… But wait. Did she just say, “…The sun has a dramatic effect on Gerard’s bindo, you see…”
This ad is 100% Adam & Eve, the agency that gave the world, “Sorry I Spent it on Myself,” last Christmas. You could not possibly have expected dreary, could you?
Be a memorable guest for the right reason this #Christmas – #Maille gifting http://t.co/Jy8XR44fru
— MailleUK (@MailleUK) November 27, 2014