TheMarketingblog

See how advertising is going niche rather than the traditional mass reach route (video)

Coca Cola hosted a ‘Lucky Strike’ style secret gig recently as part of their involvement with the Olympics. Watch the video

Coca Cola branded events – this time in London.

Mark Ronson and Katy B talk music and Move to the BeatTM at the Coca-Cola Exclusive gig in London on 11th May 2012 – it’s interesting to see how advertising is going niche rather than the traditional mass reach route.

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