Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.
The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.
The Guildhall installation will help the many thousands of visitors to the galleries each year to gain a deeper understanding of the rich heritage of the collections at the City of London Heritage Gallery, Guildhall Art Gallery and Guildhall Library Exhibition Space and the history behind St Lawrence Jewry, London’s Roman Amphitheatre and the Great Hall.
All that visitors need do before visiting Guildhall Galleries is to download the Mobikats Enterprise app to their smartphones/tablets and they will then have a guided tour as they approach the iBeacons installed in all the galleries.
The free Guildhall Galleries app is available for both iOS and Android phones:
Nick Bodger, Head of Cultural and Visitor Development at the City of London Corporation
“Our goal in installing @mobikats Mobikats’ iBeacons throughout the galleries is to harness technology and better inform our publics,” says Nick Bodger, Head of Cultural and Visitor Development at the City of London Corporation. “It’s early days, but so far the impact on visitors to the galleries with our app seems to indicate we’ve succeeded.”
… Beura iBeacons, the new face of consumer marketing
Beura is Gaelic for iBeacon and Mobikats platform brings unmatched location based relevance through smartly designed customisable iBeacons coupled with the Beura tracking and messaging platform. It enables brands to track audiences in real space, engage with them in real-time and deliver tailored messages, from reward points to service information.
The Beura platform tracks and delivers heatmaps of app audiences across large spaces.
iBeacons are Low Energy Bluetooth transmitters, which transmit a unique identifier. Smartphones, iPhones and Android, can detect the presence of iBeacons, through mobile applications. This enables Beura to track any smartphone user who has a relevant app, pinpoint their precise position and deliver location specific messages.
iBeacons can detect a user at 3 unique ranges, immediate at up to 20cm, near at up to 2m and far at up to 50m. This flexible ranging enables Beura to capture audiences across large spaces, whether it’s locating and guiding travelers to their airport gate or attracting customers with VIP promotions as they enter a mall. iBeacons deliver messages to a smartphones’ lockscreen even if the associated app isn’t open and running, users can be deep-linked into apps for a content rich experience.
Mobikats @mobikats has experience of working with multiple wireless technologies and have chosen to develop the Beura platform to work with iBeacons primarily for their capacity to pinpoint location with accuracy. iBeacons can run on a watch battery for up to 2years or connect to a mains supply which makes them very easy to deploy across vast spaces, from shops, theatres, museums and galleries to industrial sites and outside attractions, such as shows and music festivals.
Mobikats credentials in launching the app platform are unrivalled in Britain. The firm has built award-winning apps for NHS Direct, Oliver Sweeney, NCP, Coca-Cola and many more well known brands. http://www.mobikatsenterprise.com/blog
IBM has announced that Technovated is using IBM Business Analytics software to improve the online shopping experience for consumers : Marketing Clout http://ping.fm/VWLXp
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