TheMarketingblog

adconnection appointed by Touchnote to their £2m media planning and buying account

The world’s most popular postcard and card sending service, Touchnote, @touchnote has appointed adconnection @adconnectionUK to its £2m media planning and buying account.

Following a three-month rigorous agency selection process, adconnection will work with Touchnote to deliver on their ambitious growth strategy.

http://www.touchnote.com/

http://www.adconnection.co.uk/

Touchnote is the world’s most popular postcard-sending service. Touchnote’s mission is to be the best way to send meaningful messages and gifts to the people you care about. Touchnote is based in Camden Town, London and has operations in the USA, Germany and Australia.Post-Christmas and from the New Year onwards, TV and digital media campaigns will be launched with the intention of bringing Touchnote to a new and larger audience, whilst driving cost-effective app downloads and purchases.

Oded Ran, CEO of Touchnote had this to say of the new partnership: “We are delighted to appoint adconnection as our new media agency. We were impressed by their top notch capabilities in performance marketing and data analytics, and by their proactive and partnership approach, which was key to appointing them to drive the next stage in our growth.”

Account Director, Dan Grossman, added: “It’s great to be working for such an ambitious, high-growth, tech-based company like Touchnote. We look forward to a strong partnership going forward focused on delivering standout and performance”.

About adconnection

adconnection is a leading independent media planning and buying agency founded in 2001 and based in London. adconnection provides clients with a fully integrated range of communication services spanning all media platforms.

The agency works with a range of clients such as 888, Belkin, Maplin Electronics and Lovestruck.com.

For further information, please contact: Catherine Becker, CEO – adconnection

Tel: 020 7401 4830 Email: catherine@adconnection.co.uk