The Marketing Director’s Handbook £10 Off Until Jan 16th
The Marketing Director’s Handbook has been acclaimed as a book that all marketers should keep by their side; it is truly unique. Containing the distilled wisdom of top marketing directors it is the definitive guide to help you manage and lead a marketing team, represent the marketing function at board level and optimise your marketing effectiveness.
- Packed with best practice insights, practical ideas, advice, and strategies to help you drive the profitable growth and value of your organisation
- Contains a comprehensive range of simple tools and models to help structure and enhance your thinking
- Concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. And chapters are usefully labelled by the type of job/activity they’ll help you undertake
- Available in hardback and ebook (epub) formats for easy reference.
The Marketing Director’s Handbook £10 Off Until Jan 16th
