Women for Women : Dove’s latest film encourages girls to love their curls
Dove’s newest film, from Ogilvy & Mather in Paris, continues the brand’s messaging of real beauty and loving oneself, but to a new crowd—girls and women with curly hair. Dove Hair: Love Your Curls starts with the claim, based on research, that only 4 out of 10 curly haired girls think their hair is beautiful.