This year’s Super Bowl was awash with cute puppies, but this ad for Mars, also featuring dogs, manages to make us laugh, not cry. The spot, by AMV BBDO, sees one dog owner completely trounce the boast of another, when he shows off his dog’s latest trick.
The first dog can just jump; the second can play the theme from “Miami Vice” on pan pipes. Directed by Gary Freedman of Independent, it’s part of a new $15 million campaign for the brand, all centering on the idea of “winning.”