JAC Vapour, the UK’s leading supplier of e-cigarettes and accessories announced today that global sales of its products online have increased exponentially from its affiliate marketing campaign.
In May 2014 JAC Vapour exclusively partnered with performance marketing network Paydot to raise brand awareness and increase online sales of its advanced e-cigarette hardware and e-liquids. Paydot has managed the campaign through its high impact network of affiliates, optimizing conversions and operated key revenue streams, whilst driving affiliate relationships. The campaign has seen a 42% increase in sales with a 26% increase in revenue from affiliates.
“Emma Logan, communications director of JAC Vapour said:
“Performance marketing has become a crucial part of our online sales strategy in the last 12 months and our partnership with Paydot has been very successful. The e-cigarette market is expected to be worth £340M by the end of 2015 (Neilsen). We want to explore and engage with a new selection of customers and will continue to use the Paydot network to tap into new revenue streams and extend brand awareness this year.”
Vairo Kremanis, managing director of Paydot.com, said:
“This is an incredibly exciting partnership. JAC Vapour has impressive ambitions in a growing market, including a host of new products planned for launch in the coming months. Paydot is always looking to explore new channels to best promote the company’s extensive and growing product portfolio.”
