TheMarketingblog

Add a glass of shiraz and a bottle of beer to your Starbucks order

Once the choice was between a quick espresso or soothing chai latte, hot chocolate or cool frappuccino.But now you can add a glass of shiraz and a bottle of beer to your Starbucks order.US coffee giant Starbucks is now making in-roads into restaurant territory with its latest venture, Starbucks Evenings.

The chain, which has more than 700 outlets in the UK, is offering a range of hot and cold meals as well as wines and beers to customers to be served from 4pm.

The newly renovated Stansted Airport in Essex is the first UK location to offer the evening menu with plans to expand the programme to additional stores.