Latest : adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation in new TV campaign.
adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.
ADOT.COM have huge ambitions and to show our support adconnection negotiated three 90 second ads, to run first in break of each of the three ad breaks, to be shown around the purposely rescheduled ‘Filthy Rich and Homeless’. There are an estimated 93,000 homeless people all over the UK and we hope to highlight this with a strategically placed, hard-hitting TV campaign.
Rebecca Nahon, Associate Director at ADOT.COM, said; “we are delighted to be working with adconnection in relation to the promotion of the film LIGHTS as part of our homeless campaign. The film aims to challenge our perceptions to make us see homeless people, make us care and make us act”.
Group Account Director at adconnection, Stephanie May, added; “ADOT.COM do some wonderful work with charities around the world and we are very happy to be showing our support”.
‘Filthy Rich and Homeless’ is now scheduled for transmission on 26th February 2015 at 17.00 on London Live.