Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches.
Find out more about SMX London and theMarketingblog special discount.
In paid search, there have also been moves to targeting general concepts and audiences as well.
This session at SMX London in May looks at the shift away from the keyword-based world, with tips and strategies for both SEOs and SEMs for thriving in a concept-driven world.
Happy to announce I’ll be speaking @SMX_London in May on entities and concepts and other great things. Cancel all your plans!!
— Kirsty Hulse (@Kirsty_Hulse) March 3, 2015
Moderator:
Andy Atkins-Kruger, Group CEO, WebCertain
Speakers:
Kirsty Hulse. Head of SEO, Best Practice – Linkdex
Dixon Jones, Director- Majestic
Michael King, Digital Marketing Consultant – iPullRank
SMX LONDON – PROGRAMME NOW LIVE Check out the full programme for SMX London (20-21 May) now! Some exciting topics… http://t.co/GXHm8ZWjBY
— SMX London (@SMX_London) January 26, 2015