The Salvation Army has utilised the popularity of ‘The Dress’ debate to launch a visceral campaign against domestic violence.
The charity has produced an image portraying a young woman covered in bruises, wearing a white and gold version of the dress.
Big credit @leaworthington for creating this ad 5 days before @SalvationArmySA @salvarmyHQ posted it. #thedress RT pic.twitter.com/21d3j5JX4J
— One Minute Briefs (@OneMinuteBriefs) March 7, 2015
The advert asks: “Why is it so hard to see black and blue” and the caption underneath reads: “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.”
The dress, made by Roman Originals, achieved widespread coverage last week as it divided people as to its combination colours. According to a Buzzfeed Poll, as taken by 3.4 million voters, 32 per cent of people saw the dress as its real colour blue and black whilst 68 per cent saw white and gold.
Women abuse campaign using #thedress