Manchester City are about to strike it rich with a new £80 million-a-year sponsorship deal with Etihad.
The Premier League champions, who are four years into a 10-year agreement worth £400million with the national airline of Abu Dhabi, are in the process of renegotiating the terms of the package.
The current deal is worth £40million-a-year to City, but includes sponsorship of the shirt, training kit and naming rights to the club’s expanding stadium and Academy complex.
With City paying the local council around £2million annually for the right to rebrand the stadium, it means they are currently earning less than most other top clubs get for shirt sponsorship alone.