TheMarketingblog

Tesco has fallen out with Coca-Cola

http://snip.ly/gXWW

Tesco has fallen out with Coca-Cola over the price of some of its Schweppes drinks, pulling 25 lines off its shelves.

Britain’s biggest supermarket (down 2.2p to 240.3p) has been renegotiating terms with many of its suppliers to make contracts simpler as it brings down prices for customers.

This latest dispute is understood to have flared up during annual negotiations as Coke requested its products to be sold at higher prices, according to industry magazine The Grocer.

http://snip.ly/gXWW


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