Case study.
An enticing promotion from Toucan to build Kettle Chips position as the UK’s number one hand cooked crisp brand.
What was the Challenge / Background of the Campaign?
The main challenge of this campaign is to communicate the brand’s vision of putting the food into snack food and extend the advertising platform of ‘Lovingly Hand Crafted’.
What was the Campaign Objective?
The real objective of this campaign is to ramp up engagement and enhance the brand personality amongst its consumers.
What was the Solution?
A dedicated microsite has been created, which will enable its consumers to enter a unique code obtained from 150g bags of Kettle Chips. The site is hosted by head chef Chris Barnard, whereby, all participants are entered into a prize draw to win the headline prize of a handmade kitchen worth £35,000. Using a ‘winning moment’ mechanic, they also find out instantly if they have won one of 1,000 prizes hidden in the virtual kitchen – prizes range from designer appliances to lovingly crafted wine glasses and bespoke Kettle Chips bowls.
What were the Results?
The campaign is still live, however, it WILL strengthen Kettle Chips position as the UK’s number one hand cooked crisp brand.