How companies can succeed in a tough economy by adapting to the latest social media and mobile innovations and tools

12th June 2012 | Cavendish Conference Centre | London

The aim of Social Media Influence 2012, now in its seventh year, is simple: to demonstrate how companies can succeed in a tough economy by adapting to the latest social media and mobile innovations and tools. The organisers will assemble the innovators, the builders, the ones who took a chance and hear from them their inspiring stories about how companies and organisations can transform themselves into more efficient, social innovators themselves.   http://socialmediainfluence.com/conference2012/

 

This one-day event will:

– Elevate the best practice in the fast-evolving areas of social and mobile business

– Offer case studies demonstrating how smart companies and organisations are committing to a genuine, ongoing social connection with their customers, employees and other stakeholders.

– Shine a spotlight on the social and mobile tools and technology companies that are thriving by innovating while staying true to the basics.

– Feature the executives who’ve experienced great success by investing in mobile and social innovation, and hear from them their vision of the future.

Featuring a range of speakers who have consistently demonstrated mobile and social media expertise over the course of the last six years, Social Media Influence promises to provide real intelligence as to how companies can create intelligent, interesting and meaningful dialogue with their most important and influential audience – their own customers.

The Social Media Success Stories

Social media is no longer a geeky pastime. It is about business intelligence, innovation and growth. In the past few years it has become one of most important business growth stories for Europe, North America and Asia. And it’s becoming increasingly clear that the successful innovation tied to social media and social business design could very well pull us out of these otherwise tough economic conditions.

Consider these figures:

• Everyone knows the apps market is exploding. But do you know one of the fastest growing segments? B2B. Forrester predicts a nearly 20-fold increase in the apps marketplace by 2015, fueled by enterprise solutions.
• e-commerce is the fastest growing segment of the retail industry and social commerce is driving e-commerce. Social commerce is expected to be a $30 billion market by 2015.
• Similarly, social and mobile advertising is the fastest growing segment of digital advertising. The social ad spend, for example, has been growing year-on-year at a 200% rate, topping £132m a year ago.
• Revenues for the mobile gaming sector – a category that barely existed three years ago – will top $18 billion by 2014.
• Smartphones and tablets have become a consumer phenomenon driving new business opportunities that didn’t exist just a year ago. Consider that mobile/tablet gaming, publishing and commerce are now billion-dollar vertical niches.

http://socialmediainfluence.com/conference2012/