Two Sides of the Story Will Run at Opposite Ends of Ad Breaks
There’s more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It’s the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can’t enjoy it, despite the antics of a goofy brother.
Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog’s side of the story –– arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.
stolen sausages, chasing chickens
Check out @Homeaway's new marketing campaign and look for your next #WholeVacation http://t.co/n661iIKy2k
— Jaime Dito (@HomeAway_Jaime) March 17, 2015