To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.
The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.
“Odyssey Project” will give control over the campaign’s content to the 80 “ambassadors” who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots — appropriate for St. Patrick’s Day.
More articles from theMarketingblog – Ireland
Sperry sent Kari White, an LA-based entrepreneur, to the wild, Atlantic Irish coast in search of fresh air, saltwater and her family’s roots. Watch her story and see the rest of Sperry’s Odysseys at http://odyssey.sperry.com/.
One of the coolest projects mono has been a part of. http://t.co/pEgfr7td7w
— Joe King (@jjjjoking) March 18, 2015