Are you an Experience Collector?
Hahn has unveiled the first campaign from recently appointed creative agency Ogilvy with the campaign aiming to create a closer emotional connection between Hahn drinkers and the brand by positioning it as the drink for the adventurous ‘experience collectors’.
The ad follows a character after he’s quit his job as he lives his life with abandon and throws himself into a wide range of experiences from diving with sharks to overseas travel before finally establishing his own company while narration suggests that the person you are tomorrow is born from the experiences you have today.