Click here to understand the key to success.
Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. Acceptance of any claim is largely determined by personal beliefs relating to the claim as well as by the perceived fit between the product and the benefit.
Click here to understand the key to success.
About the Company
SPA Future Thinking is is dedicated to providing innovation, intelligence and inspiration through research that identifies new opportunities, evaluates your markets and drives business growth.
With combined industry experience of over 40 years and offices in the UK and Europe, SPA Future Thinking provide genuine research expertise and understanding across a wide range of industry sectors.
Our staff have a mix of agency and client side experience, providing you with a better understanding of your business needs; we have the confidence to deliver not just findings but business recommendations that deliver success.
Our knowledge of fmcg, retail and shopper research extends from new product development, pack design and testing, and volumetric forecasting for product launches and category extensions, to understanding all aspects of the shopper journey.
For more information about the company please contact John Whittaker on +44 (0) 1865 336 400