New youth brand report reveals students’ brand choices
Key Findings
- Young people are favouring no contracts or low commitment online membership with 54% subscribed to Skype and 33% subscribed to Spotify.
- 76% of young people surveyed didn’t go to a festival in 2014.
- Tesco’s & Asda came out as favourite supermarkets with 21% & 19% shopping there.
- 13% of young people choose to invest their time and money on revision guides instead of entertainment
The Student Room, today releases a new survey which shows that the nation’s youth is confounding the stereotype of constant consumers sucking up everything that is put in front of them.
Students are shunning high-end brands and are identifying with natural choices and affordable brands, in areas ranging from fashion to skincare and shopping. It is only when making technology choices that they aspire to shop for the best of the best – with Apple dominating all technology categories as well as being students’ favourite overall brand.
Nice insights – @thestudentroom report shows the brands that students love the most https://t.co/IwkZ62uRCv
— Jason Geall – TSR (@jasongeall) March 27, 2015
The Loved by Students report is the first release from a new brand tracking study, and is based on responses from 1,603 14-22-year-olds across the UK. It aims to uncover the facts about students’ lifestyle choices based on the brands they are buying into – and the ones they wish they could have if money were no object.
The Loved by Students survey is supported by an interactive brand hub on The Student Room which show student favourite brand by product category. It shows that the favourite brands amongst UK students are:
Commenting on the survey, CEO of @thestudentroom Jason Geall says “Our Loved by Student report shows clearly that students are exceptionally discerning and realistic in terms of their brand aspiration.
It also highlights the fact that brand success these days often goes hand-in-hand with a strong social media presence, and many of the popular ones coming high up in the research appear to have this as a high priority when it comes to their marketing strategy.
This proves the importance that young people place on brands that connect well with them, understand their needs and have a sense of humour.”