TheMarketingblog

#ReleaseThePounds PR : 500 Beagle dogs were folded out of £10 notes with tiny ads inside

PR News … Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.

But anyone who works in PR knows that a ‘value’ message is difficult to land.   So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.

MORE ….