There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.
Clyde Bedell of Santa Barbara in the US wrote the best selling book – ‘How to Write Advertising that Sells’. He outlined 36 selling strategies for ads – here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.
We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this ‘Write Better Headlines’ infographic.
WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.
