Finalists 2015 announced! Massive increase in entries reflects vibrant loyalty business
A fantastic 30% increase in entries for The Loyalty Awards 2015 @loyaltyawards for the EMEA region has resulted in some tough decisions for the shortlisting judges who had to prune the numbers down for the final day of judgement.
Entries this year came from an even wider range of businesses, with mobile schemes well represented. They have come from virtually every country in the EMEA region.
Particularly high numbers were entered into the Best Loyalty Programme Marketing Campaign of the Year, the new category Best Use of Gamification to Enhance Loyalty, Best Short Term Loyalty Programme and Best New Loyalty Programme of the Year. This last category is significant, because it reflects the level of interest in loyalty, and illustrates the large number of new initiatives being introduced.
Very interesting article for all of us involved in #loyalty https://t.co/Xc093Si8za
— Stream Comms (@StreamComm) April 7, 2015
“The presentation of The Loyalty Awards EMEA is firmly established as the loyalty event of the year and in 2015 we expect well in excess of the 700 loyalty professionals who attended the Gala Awards Evening last year,” predicted Annich McIntosh, joint CEO of The Loyalty Awards.
The Loyalty Awards 2015 take place on June 9th at Grosvenor House – a JW Marriott Hotel, Park Lane, London. Early booking is advised to make sure you secure a good position for your table.
THE LOYALTY AWARDS 2015 EMEA FINALISTS
Best Use of Gamification to enhance Loyalty
Barilla / Advice Group – Amici del Mulino
Auchan France / TCC – Looney Tunes FETE DU SPORT
Cable and Wireless – Win & Drive
Dansk Supermarked – Winning hearts
Dubai Police – Virtual Applications
JetBlue Airways / Comarch – JetBlue’s TrueBlue Badges
MAXIMA / Boost – Puponautai II
Quidco – Quidco’s Christmas ‘Cookie Trail’
Topaz Energy – Play or Park Loyalty Game
Wanda Digital – gnctrkcll Mobile Application
Best User Experience
MAXIMA / Boost – Puponautai II
Monsoon Accessorize & Ikano Insight – Incorporating the Accessorize brand
Qitaf / Saudi Telecom Company –Qitaf Partner redemptions
Turkcell – Turkcell One
Vodafone Turkey / Ketchup Loyalty Marketing – RED Loyalty Program
Best use of technology in a Loyalty Programme
Coalition Rewards – PINS: the first shopper flyer loyalty program in the world
Nicholson / Eagle Eye Solutions – Ale Trail Application
Heathrow Airport / Comarch – Heathrow Rewards Instant Redemption App
Inspire Europe / Mastercard – Inspire Europe in Partnership with MasterCard Loyalty Solutions
Morrisons Match & More/ Capgemini – Price Match & points Reward Card
Mothercare / RAPP – Becoming the world’s most caring retailer
Pegasus Airlines / Monitise Yazilim – Mobile Loyalty Offering
The Saudi Investment Bank / Ketchup Loyalty Marketing – Saudi Investment Bank Loyalty Program
Vodafone Turkey/Ketchup Loyalty Marketing – Vodafone RED & Karafirin – M2M Integrated Digital Solutions
Whitbread –Whitbread Restaurants Loyalty Schemes
Best Use of Customer Relationship Management (CRM) in a Loyalty Environment.
Club Carlson – The Carlson Rezidor Hotel Group / ICLP – ‘Thank you’ Campaign
Heathrow Airport / Acxiom – Realigning Strategy to Improve CRM Contribution to Corporate Objectives
MultiPlus Card – C@T Coupons at till
Natura Brazil / Comarch - Implementation of CRM&Loyalty strategy in integrated omni chanel B2C & B2B business model
Tatry Mountain Resorts – GOPASS – The digital skiing experience
Turkcell – Turkcell Care for Professionals
Volvo / Ketchup Loyalty Marketing
Volvo Benimle Loyalty Program
Wanda Digital
gnctrkcll Mobile Application
Comarch are proud sponsors of The Loyalty Awards 2015 @loyaltyawards read more about it here! http://t.co/lxgs2HwH2K
— Comarch UK (@Comarch_UK) March 26, 2015
Best Social Responsibility (CSR) Initiative Linked to Loyalty
Abbott Turkey / 360DRCMarketing – Life is Valuable Club
Cable and Wireless – Happy to Give
Multipont Program – Let’s help Santa! – the best CSR initiative
Virtual Market Place - Youth Day Campaign: Helping school kids who don’t have desks
XL Team – Safe Drive
Best Use of Customer Analytics/Data
Club Carlson – The Carlson Rezidor Hotel Group / ICLP – At Risk – Campaign
Club Carlson – The Carlson Rezidor Hotel Group / ICLP – Nordics Campaign
Mothercare / Rapp – Becoming the world’s most caring retailer
MultiPlus Card – MultiPlusCard – Coupons at till drive new sales and slash costs
Turkcell – Turkcell Proactive Tariff Consultancy
Best Loyalty Industry Innovation
Cable & Wireless – Happy to Give
Coalition Rewards – PINS – the first shopper flyer loyalty program in the world
MasterCard – Mastercard Pay with Rewards
Morrisons – Match & More
The Saudi Investment Bank / Ketchup Loyalty Marketing – Saudi Investment Bank Loyalty Program
Vodafone Turkey / Ketchup Loyalty Marketing – Avantaj Cepte Mobile Loyalty Platform
Best use of Communications in a Loyalty Programme (including Social Media)
Club Carlson – The Carlson Rezidor Hotel Group / ICLP – ‘New Year’ campaign
JetBlue Airways / Comarch – JetBlue’s TrueBlue Badges
Tesco Global Zrt / Hammer MS Kft. – Tesco Rubik Loyalty Promotion
Bupa Global / Them London – Brand Building with birthdays
Turkcell – Turkcell Supertradesmen
Best Loyalty Programme Marketing Campaign
Avios – The Avios Big Reward Campaign
Club Carlson – The Carlson Rezidor Hotel Group / ICLP – Q1 Campaign
Coalition Rewards – PINS – the first Shopper Flyer loyalty program launch campaign
Dansk Supermarked Gruppen / TCC – Animals of the World take over Denmark
Electric Ireland – Electric Ireland Powering Rewards
Le Club Accorhotels – Rewarding your loyalty with Le Club Accorhotels
Merkur Austria/TCC – Looney Tunes
Virtual Market Place – Vote4Charity with MySchool MyVillage MyPlanet
Vodafone Turkey / Ketchup Loyalty Marketing – Vodafone KaraKartal
Zorlu Property Group / Ketchup Loyalty Marketing – Zorlu World – Miles&Smiles Campaign
Loyalty Programme of the Year – Financial Services
Lloyds Bank / Aimia – Everyday Offers powered by Cardlytics
Akbank – Emotional Touch
Aviva / Cherry London – Aviva Advantages
The Saudi Investment Bank / Ketchup Loyalty Marketing – Saudi Investment Bank Loyalty Program
Loyalty Programme of the Year – Retail (Food)
Anchor / Whynot! – Anchor Rewards Club
COOP Adriatica / TCC Group – “Supervitamini” (The Super Vitamins)
Dansk Supermarked – Winning hearts
Greggs / Eagle Eye Solutions – ‘Greggs Rewards’
MAXIMA / Boost – Puponautai II
Morrisons – Match & More – Price Match & points Reward Card
MyCheck / CCGroup – Busaba Eathai and MyCheck set the standard for mobile loyalty
Whitbread – Whitbread Restaurant Loyalty Schemes
Loyalty Programme of the Year – Retail (Non-food)
Dansk Supermarked – Winning hearts
HMV – Purehmv Loyalty Ltd
Soyak / Ketchup agency – Soyak Elite Club
Topaz Energy – Play or Park Loyalty Game
Loyalty Programme of the Year – Travel
Ebookers – Bonus+ : the travel rewards programme that gives customers MORE
JetBlue Airways / Comarch – JetBlue’s TrueBlue Badges
Le Club Accorhotels – Le Club Accorhotels – rewarding customers for their loyalty
Tatry Mountain Resorts – Building the first truly digital ski resort in Europe
Whittlebury Hall Hotel and Spa – Whittlebury Hall Hotel and Spa –‘me time” Loyalty Programme
Loyalty Programme of the Year Mobile
Dansk Supermarked – Winning hearts
MyCheck/ CC Group – Busaba Eathai and MyCheck set the standard for mobile loyalty
Saudi Telecom Company – Qitaf by STC
Macro Belgium/ TCC Global – Grundig mobile loyalty
Turkcell – Turkcell Friday Rocks
Turkcell – Platinum Application
Vodafone Turkey / Ketchup Loyalty Marketing – Avantaj Cepte Mobile Loyalty Platform
Vodafone Turkey / Ketchup Loyalty Marketing – Vodafone KaraKartal
Vodafone Turkey / Ketchup Loyalty Marketing – RED Loyalty Program
Loyalty Programme of the Year – Card based
Nectar / Aimia – Nectar, the UK’s most popular loyalty programme
Ikea / Cloudbiz – Ikea Family
Inspire Europe / Mastercard – Travel redemption
PAYBACK GmbH / Pioneer Communications – From a single point to a whole new world of Loyalty
Saudi Telecom Company – Qitaf by STC
Whitbread – Whitbread Restaurants Loyalty Schemes
Loyalty Programme of the Year – Coupon or Voucher based
Nicholson’s / Eagle Eye Solutions – Ale Trail Application
SPAR/ i-movo – A Global Brand with a Local Touch
Schneider Electric Turkey / Sanal Magaza Global Loyalty and E-Rewards – FAZPUAN Loyalty Programme
Vodafone Turkey / Ketchup Loyalty Marketing – Avantaj Cepte Mobile Loyalty Platform
Loyalty Programme of the Year B2B
DENTSPLY / Stream Comms – DENTSPLY Sinks its Teeth into loyalty
Heineken UK / Whynot@! – Heineken’s Our Shout
Imperial Tobacco – ignite – rewarding the very best independent retail
L’Oreal Dermo Club / Sanal Magaza – DermoClub by L’Oreal Turkey
MotoNovo Finance / Performance Bonus – MotorV8 REWARDS – Promoting Positive Consumer Outcomes
TRW KFZ Ausrustung / Loyalty Prime Ltd – TRW Automotive loyalty
Vodafone Turkey / Unite AlisverisOrtagim
Best New Loyalty Programme
Coalition Rewards – PINS – The first Shopper Flyer loyalty program in the world
Dansk Supermarked Gruppen – Animals of the World take over Denmark
Ebookers – BONUS+: MORE cash rewards
Ideal Standard / Havas – IdealPRO – building loyalty with plumbers
Monsoon Accessorize & Ikano Insight – New Loyalty Scheme driving engagement for Monsoon and Accessorize brands
Morrisons – Match & More – Price Match & Points Reward card
Multipont Program – Multipont real-time programme
Piotr i Pawel / TCC – Rio 2 – The Rio Birds visit Piotr i Pawel in Poland
The Saudi Investment Bank – The Saudi Investment Bank Loyalty Program
Vakıf Emeklilik – Vakıf Pension Company
Best Short Term Loyalty Programme
COOP Switzerland/ Brand Loyalty International – ‘Disney Cooking’
Cable and Wireless – Happy to Give
Dansk Supermarked Gruppen / TCC – Animals of the World take over Denmark
Dansk Supermarked – Winning hearts
Eu. Promotions – ‘Il Mondo Coop’ – the bricks that build business
MAXIMA LT, UAB – Dormeo Primavera by Agne Kuzmickaite
Piotr I Pawel / TCC – Rio visits Poland
Penny Romania/TCC Global – Penny Romania Pyrex Knives
Best Long-Term Loyalty Programme EMEA
Aswaaq – aswaaq Loyalty Program “WAFA”
Avios – The Avios journey
Eurostar International – Frequent Traveller
SUBWAY / Havas helia –Delivering long term loyalty in Europe
TANI – Paro, Turkey’s first coalition program
Turkcell – Smart Women’s Club
Vodafone Turkey / Ketchup Loyalty Marketing – RED Loyalty Programme
There are also three overall regional winners that will be announced on June 9 at Grosvenor House.
Networking
As the Loyalty Awards grow and develop, the organisers continue to build a critical mass of returning entrants and attendees who make sure they blank out their diaries each year for the big event. There is also a welcome for new entrants and attendees each year as the event grows in stature and appeal. A significant number of entries this year are from organisations entirely new to The Loyalty Awards.
“Being a finalist for The Loyalty Awards is a massive achievement, and we congratulate those companies appearing in the following list,” said Annich McIntosh. “They have demonstrated excellence, imagination, creativity and business acumen to get this far. Congratulations to every one of them.”
To book a table or for answers to your queries visit: www.theloyaltyawards.com or contact: Helen Burgin, marketing & events manager, Partner Events Ltd on +44 (0)178 929 6999.
For further information about sponsorship, award entries and table bookings at The Loyalty Awards, please direct your enquiry to Helen Burgin (Stratford-upon-Avon)
at:
The Loyalty Awards
Partner Events Ltd
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T: +44 (0)1572 820088 (Uppingham)
F: +44 (0)1572 820099
T: +44 (0)178 929 6999 (Stratford-upon-Avon)